Corporate identity and re-branding for a local company making 3D printed prosthetics. The original name of the company was Gauntlet Initiative, but the group was open to a name change at the start of the project.
During the design process I brainstormed different meanings to the company’s overall vision of developing affordable yet functional prosthetic body parts for those who really need them. I came up with the name Integ Innovations based on this vision. Integ, short for integral, means the completion of a whole – the whole being the person. Innovations came from the forward-thinking technology the company uses with 3D printing materials, and the futuristic vision they have as a growing company.
The logo design was derived from the three-dimensionality of the 3D printing process, and the idea of attachment of rigid and organic shapes. The maroon represents strength and trust, while the gray reflects solidity and ingenuity.
BreAnn Hollinger 